The I-M-Ó-N Story

After many years of experience with professional athletes and ordinary people with demanding professions, we found out that both were sharing common metabolic dysregulations and identical metabolic pathway adaptations.

The big difference in the 2 investigating groups was that professional athletes do high intensity training for many hours per day whiletaking care their food in a healthier way when compared with ordinary people. 

From a biochemical point of view, we discovered a timed release activation of glycogenolysis in both 2-3 hours after eating (a process by which glycogen, the primary carbohydrate stored in the liver and muscle cells, is broken down into glucose to provide immediate energy and to maintain blood glucose levels during fasting), and a dynamic tension for gluconeogenesis after 4-6 hours of recovery (a metabolic pathway that results in the production of glucose from certain non-carbohydrate carbon
substrates such as fats and proteins in order to keep blood glucose levels stable). 

This mechanism of gluconeogenesis in professional athletes was common due to their lifestyle, but uncommon to ordinary people. So, both face a metabolic glucose dysregulation as their main metabolic problem.

"The food removes sadness"

In the first step, the aim was to diminish the catabolism reaction
(deconstruction of macronutrients, via the liver for energy purposes) and regulate the glucose disbalance. The “pivot player” was insulin. This model was even described by Hippocrates “the food removes sadness”.

Basically, Hippocrates was talking about how Mother Nature stops the catabolism mechanism via feeding. The body releases “fight or flight” hormones in response to emotional or survival stress, which triggers catabolism in the body. Τhe feeding condition was the first priority to finish this hormonal adaptation and the best to revive cells. In today’s eating habits, most people eat 2-3 meals per day with lengthy starving periods in between. 

Blood glucose regulation adapts via the same catabolic reactions. 2-3 hours after a meal, metabolism normally activates glycogenolysis. Glycogenolysis starts when the blood glucose drops down during the day, in order to feed the cells.  The pancreas then secretes glucagon (a hormone) which goes mostly to the liver and muscles (if we have action) and activates enzymes (such as Phosphorylase kinases A,B ) which activate the extraction of glycogenolysis. 

A maintained glycogenolysis, without the right feeding condition, drives to gluconeogenesis which in turn creates a lot of cellular waste, augments cellular oxidation, and diminishes cellular antioxidants. 

 This procedure turns metabolism to an anaerobic model, reducing the cellular oxygen status and triggering the usage of metabolic enzymes which are normally used for “emergency life conditions”. Diabetes, neuro-generation diseases, metabolic cancers, cardiovascular diseases, even Covid -19 have a strong relationship with these models.

"For the first time, with an ideal metabolic rhythm snack, we can re-program, revive and reset glucose metabolism in the cellular level."

Today we know that chronically facing this disbalance creates an intense homeostatic metabolic rhythm regulation producing oxidative, inflammatory, and cellular stress. The 3 health enemies of the 21 century. Counterbalance this process with the right snacks can be benefitial. Today’s regular market snacks cannot reverse this procedure because of 3 important reasons:

– Quality.
– Quantity.
– Combinations of micro and macronutrients.

The quality of the raw materials is very poor in order to achieve low cost. The quantities of the right food elements are not enough to create a competitive product. The combinations of the raw materials focus only on reducing calories and creating a “light“ product without sugar. So, no real health benefit, health claims, or health value.

In some cases, we found products with a good quality, or an optimistic quantity for metabolic balance, or a clever combination of micro-macro nutrients, but for sure, not both of these.

IMON biofunctional products, comes to resolve the problem. For the first time, with an ideal metabolic rhythm snack, we can re-program, revive and reset glucose metabolism in the cellular level. A variety of specific product give the opportunity to every metabolism to reverse the common catabolism condition, augmenting the antioxidants status in the cellular level, targeting the proper biomarkers – masters of the metabolic rhythm and regulators of
the cellular life span.

A unique blend of amino acids derived from Greek goat-sheep feta cheese refuel the amino acid pull, diminish the gluconeogenesis status, target glutathione production (the most important endogenous antioxidant in our body, which protect our cells against free radicals, balance the oxidative stress and reduce cellular inflammation) and at the same time protect the
cellular membranes form lipid peroxidation and bad cellular permeability.

Also, from a scientific point of view, a proper portion of neutral gluten flours, insoluble carbohydrates, and a high-quality mix of good fats from the Greek province, achieve balance for every metabolism needs for insulin peeks, without any spikes of blood glucose, resulting in the most effective, attractive, and pure natural way in maintaining the efficiency of the
metabolic rhythm.

Finally, Greek therapeutics herbal extracts from the most biodiverse mountains of Europe, give the final touch for an ideal metabolomic maestro, focusing in a holistic approach on specific nuclear factors, such as NRF2 – the master cellular regulator of antioxidant action, fat burning and recovery rejuvenation.